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Services · Assess

The perspective you no longer have.

Your managers audit internally. Our auditors and mystery shoppers check from the outside. Every perspective, on the same scorecard, in Horizon.

Mystery visit photo
By our mystery shoppers

Mystery shopping

Our Smicers live the real customer journey, from arrival to departure. Varied scenarios to keep teams on their toes, rich verbatims for debriefing.

15,000 Smicers32 countriesTailor-made scenarios
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A Smice auditor checks the temperature of a fridge in a restaurant kitchen
By our auditors

Operational audit

A Smice auditor checks, point by point, how your standards and processes are applied, with photo evidence. No need to hire auditors.

ProcessesMerchandisingHygiene & safety
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Photo: employee carrying out an audit in the Smice Pulse app, screen visible
By your teams

Internal audit

Your managers and regional managers audit their own stores on every topic: hygiene, admin, safety, environment, merchandising. Smice provides the scorecards, the app and the reporting.

HygieneAdminEnvironmentSafety
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Which service for which need?

Three complementary perspectives on your sites. Most of our clients combine them to cross-check what customers experience, what experts observe and what their managers verify.

Mystery shoppingOperational auditInternal audit
Who carries it out?Our Smicers, incognitoOur auditors, openly or in unannounced visitsYour managers and regional managers
What is measuredThe experience lived by the customerHow your standards and processes are applied, front of house and behind the scenesEvery topic in a site: hygiene, safety, admin, CSR, merchandising
The perspectiveA customer'sAn external expert'sYour own organisation's
Ideal forChecking the customer promise and comparing sitesChecking your network without hiring auditorsAuditing the whole network regularly, on mobile
The resultsIn Smice Horizon, on the same scorecard: the gap between perspectives becomes an indicator in itself.
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Frequently asked questions

Mystery shopping or operational audit: how do you choose?

Mystery shopping measures what the customer experiences; an operational audit checks how your processes are applied, including behind the scenes (kitchen, stockroom, safety). Many networks combine both.

Can internal and external audits be combined?

Yes: same scorecard, same platform. The gap between internal and external audits becomes a management indicator in itself.

Where are the results viewed?

In Smice Horizon, with a view tailored to each level: head office, regional manager, site manager. Corrective actions are tracked through to proof in Smice Pulse.

Do you operate throughout France and abroad?

Yes, throughout France and in 32 countries, directly or through our MSPA partners.