Your standards are promises.
We check that they are kept.
The right standards. At the right time. By the right people.
For 20 years, Smice has been helping networks turn their standards into reality on the ground. We are the only provider to cover the whole chain: you define them, your teams learn and self-assess them, our auditors and mystery shoppers check them, you correct. And the cycle starts again.
For 20 years, more than 80 brands have trusted us with their standards
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I'm Julien and I founded Smice 20 years ago. I'd love to tell you about our philosophy, our approach to AI and what we have built to help you improve your customer experience.
Julien MondhardFounder and CEO
Your standards always break in the same place: between two links.
Other providers handle one link. Smice handles the whole chain.
Six steps. One thread.
Each step repairs a link in the chain. Smice equips and runs all six, on the same data.
Define
A clear, prioritised, up-to-date set of standards, shared with every store.
Learn
Standards read, understood and confirmed by every employee.
Anticipate
Preventive operations done on time, with proof.
Self-assess
Fragile standards and their causes, reported to head office.
Measure
A reliable score, and the gap between declared and measured.
Correct
Actions followed up, standards adjusted, a cycle restarted.
Where do your standards stand on the Smice cycle?
12 questions to place your network on the six steps of the cycle, find your weak link and get concrete recommendations.
Everyone has their own tool. Everyone works on the same standards.
Head office · Regional · Site manager
Managing standards: writing them, rolling them out, tracking how they are applied site by site, steering action plans.
Discover Horizon →Frontline staff
Learning their standards, understanding how to apply them, self-assessing, preventing and correcting. In their pocket.
Discover Pulse →Auditors · Mystery shoppers · Your managers
Operational audits by our auditors, mystery visits by our 15,000 Smicers. And your internal audits, equipped by Smice.
Our services →They keep their promises. With us.
Smice helped us create and bring our experience standards to life. Our frontline teams use it every day to train and self-assess, wherever they are in the world.
Our teams analyse the scores and run targeted debriefs to fine-tune on-the-job behaviours. This feedback has helped us make concrete decisions.
For us, Smice is a tool for driving the best possible experience rather than just a management tool. We spot the blocking points and put tailored action plans in place.
We took the measure of AI very early. It is already working for you.
As soon as large language models arrived, we built them into the core of Horizon and Pulse. Not as a gimmick: where thousands of reports, verbatims and self-assessments are more than a team can read, AI reads everything, connects everything, and tells you where to start.
MSPA member · recognised methodologyAre your standards really being met? Let's talk.
30 minutes to place your network on the cycle and identify the weak link.
For companies and networks. Want to become a mystery shopper? This way →
