What sales staff say about your products when you're not there.
Your fridge is sold by an appliance specialist, in hypermarkets, online. But who recommends it, spontaneously or when prompted? Against which competitor? With which arguments? Smice measures how your retailers' sales staff talk about your brand, and gives you objective indicators to discuss with each retailer.
More than 80 clients trust us
Microsoft · Samsung · Liebherr · Haier
Your products, sold by teams you don't manage.
The journey we measure, step by step.
Approach
Does the sales assistant come to the customer, and when?
Understanding the need
Use, budget, criteria: are the right questions asked?
Spontaneous recommendation
Which brand is mentioned first, unprompted?
Prompting on your brand
What does the sales assistant say when the customer mentions your product?
Against the competition
Arguments, comparisons, price: who wins, and why?
Shelf visibility
Presence, POS material, prices and labelling in line with your agreements.
Six steps to make your standards hold, applied to brands.
Define
Your expectations of the retail network turned into criteria: recommendation, sales pitch, shelf presence, POS material, price. One scorecard per retailer and product range.
Learn
Sales pitch sheets and new products shared on mobile with your field coordinators and trainers, to be passed on to the retailers' sales staff.
Anticipate
Product launches, promotions, POS changes: the set-up is scheduled store by store and checked, with photo proof.
Self-assess
After each store visit, your sales reps and coordinators declare what holds back recommendation: training, stock, POS material, a competitor's incentive.
Measure
Mystery visits to measure spontaneous and prompted recommendation, store checks to verify visibility, audits by your regional managers on mobile.
Correct
Objective indicators, retailer by retailer, to discuss with each distributor and propose training and adjustments, then measure their effect in the next wave.
Two platforms, the same data.
Those who steer the standards and those who bring them to life work on the same results.
Understand and steer the results
- ✓Spontaneous and prompted recommendation rate, by retailer and by store
- ✓Your brand compared with the competition, argument by argument
- ✓Visibility compliance: presence, POS material, price
Turning data into action
- ✓Your regional managers carry out their store checks and audits on mobile
- ✓Sales pitches and new products up to date in your field teams' pockets
- ✓Actions agreed with the retailer, tracked store by store
The indicators you will track.
Every visit, every audit and every self-assessment feeds a dashboard by standard, by site and by wave, comparable from one level of the network to another.
Example dashboard, illustrative data. Your indicators are configured from your own standards.
Measuring in the field, adapted to brands.
Mystery shopping
Our Smicers play the undecided customer: spontaneous recommendation, reaction when prompted, comparison with the competition, arguments used to sell… or to put people off.
Learn more →Operational audit
Store checks carried out by our auditors: presence and facing of your products, POS material, prices, labelling and compliance with retailer agreements, with photos.
Learn more →Internal audit
Your regional managers and coordinators audit the stores they visit with Smice scorecards, on mobile, and share the results.
Learn more →Objective indicators to talk with each retailer.
Recommendation rate
Spontaneous and prompted, compared with your competitors, tracked wave after wave and retailer by retailer.
Mapping the arguments
The arguments that sell your products, those that work against them, and the misconceptions to correct through training.
Training and visibility
Results shared with the retailer to decide together on training, POS adjustments and actions to take.
Where do your standards stand on the Smice cycle?
12 questions to place your network on the six steps of the cycle, find your weak link and get concrete recommendations.
What do sales staff say about your products when you're not there?
30 minutes with a brands expert to place your network on the cycle and identify the weak link.