The same welcome, from Paris to the other side of the world.
Brand standards, seasonal teams, sites in several countries: Smice helps hotel groups deliver the same experience everywhere, from the first email to check-out.
More than 80 clients trust us
Club Med · Sofitel · Pullman · Novotel · OKKO Hotels · The Originals · Campanile · Honotel · Atypio · Indevho
One brand, hundreds of interpretations.
The journey we measure, step by step.
Booking
Website, phone, confirmation.
Check-in
Welcome, waiting time, personalisation.
Room
Cleanliness, equipment, comfort.
Restaurants
Breakfast, bar, room service.
Spa & leisure
Welcome, advice, safety.
Check-out
Smoothness, billing, goodbye.
Six steps to make your standards hold, applied to hospitality.
Define
Your brand standards written once, translated and rolled out to every hotel and every language, from the first email to check-out.
Learn
Front desk, housekeeping, food & beverage: seasonal staff learn their standards before their first guest and confirm each behaviour.
Anticipate
Season opening, room preparation, event set-up: operations are scheduled hotel by hotel.
Self-assess
Teams declare the standards that are hard to meet, and why: occupancy rate, staff rotation, equipment.
Measure
Our Smicers experience the full stay, your housekeepers check the rooms, our auditors check hygiene and safety.
Correct
Every gap becomes an action for the hotel concerned, and your standards evolve with what your guests actually experience.
Two platforms, the same data.
Those who steer the standards and those who bring them to life work on the same results.
Understand and steer the results
- ✓All the group's hotels compared, by brand and by country
- ✓The moments of the stay that disappoint: room, breakfast, check-out
- ✓Each hotel manager's action plans
Turning data into action
- ✓Brand standards in each employee's language
- ✓Onboarding seasonal staff before opening
- ✓Corrective actions by department: front desk, housekeeping, food & beverage
The indicators you will track.
Every visit, every audit and every self-assessment feeds a dashboard by standard, by site and by wave, comparable from one level of the network to another.
Example dashboard, illustrative data. Your indicators are configured from your own standards.
Measuring in the field, adapted to hospitality.
Mystery shopping
Our Smicers experience the stay like real guests and rate every moment, from Wow to Meh, from booking to departure.
Learn more →Operational audit
Our auditors check room cleanliness, kitchen hygiene, safety and compliance with brand standards.
Learn more →Internal audit
Your housekeepers and managers carry out their room, hygiene and safety checks on mobile.
Learn more →Hotel rating and brand standards, prepared with peace of mind.
Preparing for the Atout France rating
Mock audits carried out by our experts, then follow-up in the app: you keep your standards up all year round and approach the official assessment with peace of mind.
Tracking LQA scores
We audit every key step of the stay, from booking to check-out, against LQA criteria, to identify gaps, improve your online reputation and target corrective actions.
Smice helped us create and bring our experience standards to life. Our frontline teams use it every day to train and self-assess, wherever they are in the world.
Where do your standards stand on the Smice cycle?
12 questions to place your network on the six steps of the cycle, find your weak link and get concrete recommendations.
Do your hotels really offer the same experience?
30 minutes with a hospitality expert to place your network on the cycle and identify the weak link.