The promised experience, lived from entrance to exit.
Parks, sites, attractions: your visitors come for an emotion. Smice measures what they really experience, attraction by attraction, and helps your seasonal teams keep the magic alive.
More than 80 clients trust us
Disneyland Paris · Paris Saint-Germain · The New Me · Gouffre de Padirac · Pop Corn Labyrinth · Cinéville
Emotion can't be ordered. It has to be prepared.
The journey we measure, step by step.
Ticketing
Purchase, checks, queue.
Home
Wayfinding, information, smile.
Attractions
Waiting, entertainment, safety.
Restaurants
Choice, waiting time, cleanliness.
Shop
Advice, displays, checkout.
Exit
Last impression, wanting to come back.
Six steps to make your standards hold, applied to leisure.
Define
Visitor experience standards, from ticketing to exit, and safety instructions attraction by attraction.
Learn
Seasonal staff learn welcome and safety behaviours before the season opens.
Anticipate
Season opening, peak attendance, events: operations are scheduled area by area, with proof.
Self-assess
Teams declare fragile standards: waiting times, staffing, equipment, weather.
Measure
Our Smicers experience the park like visitors; your area managers check safety and cleanliness every day.
Correct
Every gap is linked to an attraction or an outlet, and followed up until it is corrected.
Two platforms, the same data.
Those who steer the standards and those who bring them to life work on the same results.
Understand and steer the results
- ✓The experience measured attraction by attraction
- ✓Busy days compared with quiet days
- ✓Action plans by area and by team
Turning data into action
- ✓Training seasonal staff before opening
- ✓Safety instructions reminded every day
- ✓Corrective actions carried out and proven
The indicators you will track.
Every visit, every audit and every self-assessment feeds a dashboard by standard, by site and by wave, comparable from one level of the network to another.
Example dashboard, illustrative data. Your indicators are configured from your own standards.
Measuring in the field, adapted to leisure.
Mystery shopping
Free or scripted journey: our Smicers rate every moment, from Wow to Get-me-out-of-here. Smice QX™ cross-checks what is done with what is experienced.
Learn more →Operational audit
Our auditors check safety, cleanliness and compliance of the site's shops and food outlets.
Learn more →Internal audit
Your area managers carry out their daily safety and cleanliness checks on mobile.
Learn more →Wherever your visitors come to live an emotion.
Stadiums and concert halls
Access, security checks, crowd flow, refreshment stands, toilets, exit: the experience of spectators and fans measured on event days.
Museums, cinemas and immersive experiences
Ticketing, welcome, guiding, comfort of the rooms: the visitor journey assessed from entrance to exit.
Parks, aquariums and sports complexes
Queues, staff availability, cleanliness, perceived safety and atmosphere: the key moments that make people want to come back.
Where do your standards stand on the Smice cycle?
12 questions to place your network on the six steps of the cycle, find your weak link and get concrete recommendations.
Do your visitors live the experience you promise?
30 minutes with a leisure expert to place your network on the cycle and identify the weak link.