The advice you promise, checked on the shop floor.
Advice, merchandising, checkout, click & collect: in store, customers make up their minds in minutes. Smice checks that your sales and service standards are met, store by store.
I'm Virginie: I've been at Smice for 18 years, and today I help clients like Leroy Merlin grow. How about we talk about you?
Virginie GalletProject Manager
More than 80 clients trust us
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Leroy Merlin · Free · SFR · Liebherr · Samsung · Eric Bompard · Cavavin · La Vignery · Christian Louboutin · Jo Malone London · Estée Lauder · Clarins · Interflora · Franprix
Where the sale is won, or lost.
The journey we measure, step by step.
Entrance
Welcome, waiting, first impression.
Approach
First contact, understanding the need.
Advice
Expertise, sales pitch, add-on sales.
Checkout
Speed, loyalty, thank-you.
Click & collect
Waiting time, pick-up, accuracy.
SAV
Listening, solution, follow-up.
Six steps to make your standards hold, applied to retail.
Define
Your welcome, advice and sales standards turned into concrete behaviours, adapted to each store format.
Learn
Sales pitches, new products, selling behaviours: your sales assistants discover them on mobile before the store opens.
Anticipate
Window change, promotion, sales: the set-up is scheduled store by store, with photo proof.
Self-assess
Sales assistants declare what stops them approaching customers: footfall, stock-outs, tools.
Measure
Our Smicers test the welcome, advice and sale; our auditors check layout, prices and POS material.
Correct
Every gap opens an action for the store, followed up by the network coordinator until proof.
Two platforms, the same data.
Those who steer the standards and those who bring them to life work on the same results.
Understand and steer the results
- ✓Scores by store, by region and by format
- ✓Company-owned and franchised stores held to the same promise
- ✓Tracking promotions across the whole network
Turning data into action
- ✓New products and sales pitches pushed before opening
- ✓Set-ups to carry out, with photo proof
- ✓Corrective actions following visits
The indicators you will track.
Every visit, every audit and every self-assessment feeds a dashboard by standard, by site and by wave, comparable from one level of the network to another.
Example dashboard, illustrative data. Your indicators are configured from your own standards.
Measuring in the field, adapted to retail.
Mystery shopping
Our Smicers live the purchase journey according to your scenarios: welcome, understanding the need, advice, add-on sale, checkout.
Learn more →Operational audit
Our auditors check layout, prices, POS material and planogram compliance, with photos.
Learn more →Internal audit
Your network coordinators and store managers audit merchandising, safety and mandatory notices on mobile.
Learn more →Where do your standards stand on the Smice cycle?
12 questions to place your network on the six steps of the cycle, find your weak link and get concrete recommendations.
Do your sales assistants keep the promise on the shop floor?
30 minutes with a retail expert to place your network on the cycle and identify the weak link.